Few days back a friend said to me that he loves his Blackberry and then another friend very sweetly expressed that he can't live without his iPhone. They really sounded like people in love.
Consumerism has changed people's understanding of love. This sounds like the love that comes from brand loayalty and is very capable of encouraging people to fight over their preferred brands. I wont be surprised to see the world getting divided into such brand religions where there will be no hindu, muslim, sikh and christans but just Nokia, Blackberry, iPhone, Reebok, Nike, Coke and Pepsi.
!!!!!
1 comment:
Love just went branding ;-D
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